“Let’s just start with the basics: One, a brochure is paper. Two, it’s static – meaning, it doesn’t change. And three, you can’t do anything with it. Try as I might, I simply cannot touch a word on the page and have my “touch” get me to a new place within the brochure.
So right there, you can see that a brochure isn’t a website and vice-versa.
But, it goes much further than that. A website isn’t a brochure for other reasons as well – and these reasons have to do with the web itself.”
The logic is so simple. But the execution is difficult for all but the well-healed advertising giants.
Thanks to Diana Huff