This household is part of the statistic explained in the article. For more than 15 years we were happy cable customers. And then a number of unrelated things happened:
Fox Sports West came into the market and our only neighborhood cable company – Time Warner Cable – refused to sign the contract.
Dish Network offered coverage of the local baseball team – The San Diego Padres – and backed out
Little red refrigerator size boxes “Redbox” sprung up all over town at 7-11 convenience stores.
Netflix offered $8 per month subscriptions for downloading shows and content.
Direct TV – in a stroke of genious – signed the deal with Fox Sports West
Draw your own conclusion, but there’s something afoot and it seems to be “Cord Cutting”.