Now its time to decide whether online privacy is or isn’t important. Part of the problem with the Internet is that the majority of users don’t know, don’t care, or understand anything about the relationship between Internet use and privacy. And then there is tracking, which is another major conceptual challenge which accounts for one reason that Microsoft will ship Internet Explorer 8 with “Do Not Track” turned on by default. We are probably our own worst enemies these days. Hopefully that will change over time.